SEEING a picture of someone doing something makes you think about the thing they are doing, according to new research.
Scientists at the Institute for Studies have finally established that when human eyes see a thing the brain will often generate a thought that is in some way related to the thing that has just been seen.
Professor Henry Brubaker said: “We applied the seeing-thinking forumula to smoking and found that it followed exactly the same pattern.
“We got a bunch of smokers together and showed them a picture of a cigarette. We asked them if this made them think about cigarettes and they all said ‘yes’.”
The research has been hailed by anti-smoking group ASH who say it will be a vital weapon in their battle to force film producers to pretend that smoking does not exist.
A spokeswoman said: “So called film-makers have been allowed to depict the existence of cigarettes and pipes for a scandalously long time.
“But what would you expect from an industry that is based in California?
“If we can ban smoking from films then it means we can start to make everyone the same and then organise them all into nice neat rows and make sure everything is just the way it’s supposed to be all the time.
“And then I can finally have a shit.”