Home arrow News arrow International arrow AUSTRIA LAUNCHES 'BIRTHPLACE OF HITLER' CAMPAIGN
AUSTRIA LAUNCHES 'BIRTHPLACE OF HITLER' CAMPAIGN Print E-mail

AUSTRIA'S chancellor has vowed to restore the country's international image with a £40 million 'Birthplace of Hitler' marketing campaign. 

Image
Hitler has always been a big inspiration for marketing managers
Alfred Gusenbauer said the promotional blitz would stress there was far more to Austria than simply locking people in a cellar.

Herr Gusenbauer said: "All the really big Nazis were Austrian, you know.

"Hitler was one of ours. Very famous. The whole war thing, the genocide, that’s him. He was evil, yes, but you knew where you stood with Hitler. Nothing hidden. It’s all in Mein Kampf.

"Yes, he was fond of his niece, but he didn’t lock her up or anything. In fact he gave her a key to his apartment so she could come and go as she pleased. That's got to count for something."

He added: "We had thought about a Mozart campaign but nobody listens to classical music these days. It's all Duran Duran and 99 Red Balloons."

Carl Schurz, an advertising executive in Vienna, said the campaign should stress Hitler's love of the Alps.

He said: "The camera pans down to find Hitler running through an Alpine meadow, with his arms outstreched.

"He stops, spins around and then bursts into song. The sun is out, there's mountains, sky, wide open spaces, no cellars. It's nice."





Did you enjoy this article? Please share it!

Digg!Digg Reddit!Reddit Del.icio.us!Delicious Facebook!Facebook StumbleUpon!StumbleUpon Fark!Fark



 

From our sponsors


Mash TV: Watch this oddly intruiging video


Buy Mash T-Shirts

Daily Mash Shop

This Week's Poll

What is your Turner Prize favourite?
 

Subscribe!

Sign up for the Weekly Mash newsletter. It's free.

Name:

Email:

Receive HTML mailings?
Subscribe Remove

Newslink

As featured on News Now

adhole