Austria Launches 'Birthplace Of Hitler' Campaign

30-04-08

AUSTRIA'S chancellor has vowed to restore the country's international image with a £40 million 'Birthplace of Hitler' marketing campaign. 

Hitler has always been a big inspiration for marketing managers

Alfred Gusenbauer said the promotional blitz would stress there was far more to Austria than simply locking people in a cellar.

Herr Gusenbauer said: "All the really big Nazis were Austrian, you know.

"Hitler was one of ours. Very famous. The whole war thing, the genocide, that’s him. He was evil, yes, but you knew where you stood with Hitler. Nothing hidden. It’s all in Mein Kampf.

"Yes, he was fond of his niece, but he didn’t lock her up or anything. In fact he gave her a key to his apartment so she could come and go as she pleased. That's got to count for something."

He added: "We had thought about a Mozart campaign but nobody listens to classical music these days. It's all Duran Duran and 99 Red Balloons."

Carl Schurz, an advertising executive in Vienna, said the campaign should stress Hitler's love of the Alps.

He said: "The camera pans down to find Hitler running through an Alpine meadow, with his arms outstreched.

"He stops, spins around and then bursts into song. The sun is out, there's mountains, sky, wide open spaces, no cellars. It's nice."

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