Apple now selling you things you didn't know you didn't want
APPLE has changed its strategy to creating products that people had no idea they were not interested in.
Since 2001 the hi-tech giant has made gadgets that were the result of firing secret lasers into the public subconscious to find out humanity’s unrealised desires.
But with the launch of the iPhone 5 the company has once again broken all the rules by creating a product that no-one expected to be incredibly unimpressive.
Julian Cook, who gets paid to have an opinion about smartphones, said: “They have obviously worked out what I know I want, which is this – if I’m going to spend more than £500 on a telephone then I want it to do everything that a telephone can conceivably do.
“They have not done that. It is genius.
“Meanwhile, I’ve no idea if they know what I didn’t know I wanted because I don’t know what that is.
“But somehow – probably voodoo – they have produced something that not only do I not want but had no idea that I would never wonder how I managed without it.”
Tom Logan, a late adopter from Peterborough, said: “I really thought I would want this, but I absolutely don’t. I shall buy two.”
Helen Archer, who has a very large Apple logo tattooed on her forehead, said: “I can’t wait to find out what else I don’t want.”