Brown explains how to win friends and influence people

17-08-15

Mandatory Credit: Photo by Tolga Akmen/LNP/REX Shutterstock (4963032g) Former Prime Minister Gordon Brown gives a speech about the future of the Labour Party Power For A Purpose event hosted by Society of Labour Lawyers, Southbank Centre, London, Britain - 16 Aug 2015

FORMER prime minister Gordon Brown has explained his personal formula for making people like you and winning elections.

In a keynote speech, Brown said the next Labour leader could learn from the interpersonal skills that had made him so popular during his time in office.

Brown said: “Adopt a gloomy, bad-tempered demeanour like some Dickens character called Mr McRatchett, the penny-pinching widower.

“Everyone respects honesty, so if a voter really annoys you by asking an awkward question call them a ‘bigot’, a ‘Nazi’ or a ‘rancid , git-faced weasel’.

“Above all, don’t forget to smile, even if it comes across as a false, sickly grin like a kidnap victim being forced to ‘act normal’ with a gun in their back.”

He added: “I’m not here to criticise individual candidates, but no one’s going to vote for a superannuated Citizen Smith on a crappy little bike.”

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