Glasgow Unveils Commonwealth Bid Logo
HE encapsulates modern Glasgow and extends a warm Scottish welcome to the world: He's Mungo the Shit-Faced Octopus.
Glasgow City Council yesterday unveiled the £1.2 million logo which they hope will charm and excite the Commonwealth Games selection committee.
"Ten years ago we might have gone for a little Scottie dog or maybe even a cheeky wee haggis," said a council spokesman.
"The fact that we've chosen a shit-faced octopus shows just how much Glasgow has embraced the 21st Century."
Wayne Hayes, of design company Conceptomatix, explained the thinking behind the new brand.
"He's called Mungo, because Mungo is the name of our managing director.
"He's blue because of Glasgow's proud maritime tradition. He's under water because for millions of years the Glasgow area was completely submerged. He has eight legs because he's an octopus. And he's shit-faced because he's a Glaswegian octopus."
Conceptomatix is one of the UK's hottest young design agencies. Last year only 38% of their logo designs led to fits and seizures by members of the public.
The Nigerian capital Abuja, Glasgow's rival for the 2014 Games, unveiled its mascot last week. The city is pinning its hopes on 'Pipey', a six foot stretch of the Nigerian State Oil Corporation pipeline.