Commonwealth Games logo is shit-faced octopus

07-06-07

HE encapsulates modern Glasgow and extends a warm Scottish welcome to the world: He’s Mungo the Shit-Faced Octopus.

Mungo the Shit-Faced Octopus

Glasgow City Council yesterday unveiled the £1.2 million logo which will be the best thing about the Commonwealth Games.

A council spokesman said: “Ten years ago we might have gone for a little Scottie dog or maybe even a cheeky wee haggis.

“The fact that we’ve chosen a shit-faced octopus shows just how much Glasgow has embraced the 21st Century.”

Wayne Hayes, of design company Conceptomatix, explained the thinking behind the new brand.

“He’s called Mungo, because Mungo is the name of our managing director.

“He’s blue because of Glasgow’s proud maritime tradition. He’s under water because for millions of years the Glasgow area was completely submerged.

“He has eight legs because he’s an octopus. And he’s shit-faced because he’s a Glaswegian octopus.”

Conceptomatix is one of the UK’s hottest young design agencies. Last year only 38% of their logo designs led to fits and seizures by members of the public.

 

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