Boots sandwiches to have Jamie Oliver on them because you'll like that
The high street chain rebrands its sandwich range every six weeks in order to continually distract people from the fact they are buying their lunch from a chemist.
The latest strategy will see the popular savoury cheese flavour changed to ‘A Combination Of Really Good Cheese And Bread That Jamie Is Very Excited About’.
Meanwhile, tuna mayonnaise will become ‘Just Because It’s Tuna And Mayonnaise Doesn’t Mean It Can’t Be Really Amazing’.
A spokesman said: “Yes, that is the sort of thing you like.”