Amazon offers great new way to complicate your life

28-06-13

AMAZON has unveiled a new service designed specifically to distress pensioners and the technically inept.

Buying a Tom Odell album must be difficult enough to put most people off

Buying a Tom Odell album must be difficult enough to put most people off

According to the company, AutoRip will separate true music fans from aimless dilettantes by a process of ‘natural digital selection’.

Stephen Malley,  Amazon’s head of consumer alienation, said: “People will be forced to prove they are worthy of enjoying the entertainment they purchase by learning to understand complex binary coding.

“At the moment millions of consumers can enjoy music in any way they choose, which means people are buying Tom Odell albums.

“We want listening to music to require as much effort and energy as a Level Four Sudoku.”

He added: “Most people in the UK aren’t qualified to appreciate good tunes. The best tracks tend to be the most obscure – and AutoRip immediately makes everything in your collection more obscure.”

Emma Bradford, a descant recorder player from Hull, said: “My last album, Shrill And Alarming, sold poorly because it was released in a climate of casual music consumption.

“Also, the publicist hid the QR codes in a tree.”

She added: “AutoRip will make people realise listening to music can only be rewarding if it is difficult and painful. Which means people will track down my next EP instead of Epic Marbella Hits IV.”

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