THE new series of Mad Men climaxes with the writing and recording of the Um Bongo advert.
The Um Bongo campaign, widely recognised as the pinnacle of advertising, is revealed to be rhythmically inspired by the bouncing breasts of Christina Hendricks.
A show insider said: “We speed through the 1970s, seeing Don Draper come up with the R. Whites ad when back on the booze and the Smash ad while idly playing with two ladles.
“But by the mid-80s, he’s an old man struggling to recapture past glories who hasn’t had a hit since the Tefal Men.”
With the Um Bongo campaign his only hope, a desperate Draper drops six tabs of acid at the Bronx Zoo and hallucinates a 20-minute CGI sequence of the animals themselves making a tropical fruit drink.
Found slumped against the hippopotamus enclosure muttering “It all starts with that guy…” Draper works on the ad through the night, browbeating Peggy to find something for the marmoset to pick and a “decent goddamn rhyme for mango”.
In the last scene of the final episode, Draper is shot and killed on a business trip deep in the Congo by furious tribesmen who have never tasted the drink.