Thursday, 2nd April 2020

TK Maxx Christmas advert lasts three hours and ends in a fight

TK MAXX’S new Christmas advert is three hours long and ends in a punch-up. 

The advert initially dazzles with a host of designer names but then continues to showcase brands you are not sure you have heard of, have not heard of and are half-convinced are made up.

Director Julian Cook said: “A woman takes a pair of Gucci heels to the checkout before realising they’re different sizes. A man slices his hand open on a cheaply-made Christmas decoration.

“The unnamed hero of the story is a grandparent trying to find a present for his beloved granddaughter, and we follow him through the story until, in keeping with the shopping experience, something else catches our eye and we forget him completely.

“It all ends with an epic fight over Calvin Klein boxers at the checkout, soundtracked by a Sugababes track which isn’t a Christmas song but which was available for a bargain price.”

Viewer Norman Steele said: “It’s overlong, overwhelming, and ultimately exhausting. I will watch it again.”