ONE in a hundred fags has a special ingredient that makes it incredible.
Cigarette manufacturers admitted the ruse after consumer groups questioned them on why smoking is occasionally very, very enjoyable.
Tobacco factory owner Roy Hobbs said: “Most smoking experiences are quite grim and leave you wondering why you bother. But the odd fag knocks you sideways with its deliciousness.
“That’s because of a special ingredient called ‘sparkle’ that we lace into 1% of cigarettes.
“I can’t tell you what it is exactly but it comes from beyond our solar system.
“It’s like a shimmering life energy.”
Smoker Nikki Hollis said: “Cigarettes are like cups of tea, you just get the odd one that is really incredible.
“Knowing that ‘special’ cigarettes are not just in my imagination is a great incentive to keep smoking.”