AMAZON has unveiled a new service designed specifically to distress pensioners and the technically inept.
According to the company, AutoRip will separate true music fans from aimless dilettantes by a process of ‘natural digital selection’.
Stephen Malley, Amazons head of consumer alienation, said: “People will be forced to prove they are worthy of enjoying the entertainment they purchase by learning to understand complex binary coding.
“At the moment millions of consumers can enjoy music in any way they choose, which means people are buying Tom Odell albums.
“We want listening to music to require as much effort and energy as a Level Four Sudoku.
He added: “Most people in the UK arent qualified to appreciate good tunes. The best tracks tend to be the most obscure – and AutoRip immediately makes everything in your collection more obscure.”
Emma Bradford, a descant recorder player from Hull, said: “My last album, Shrill And Alarming, sold poorly because it was released in a climate of casual music consumption.
“Also, the publicist hid the QR codes in a tree.”
She added: “AutoRip will make people realise listening to music can only be rewarding if it is difficult and painful. Which means people will track down my next EP instead of Epic Marbella Hits IV.”