FOR some reason women do not feel utterly patronised by all advertising, researchers have found.
Of the 2,000 women interviewed by the Institute for Studies none felt patronised by the blatant attempt to sell them things by telling them they are always right about everything.
Maureen Spillman, from Peterborough, said: “I don’t think advertisers do it because they think we’re idiots. They do it because they know what it’s like in the real world.”
Advertising executive Martin Bishop said: “The idea that women are right about everything is, of course, ludicrous. But no-one is objecting so we just keep doing it.”
Spillman also said the depiction of groups of women was very realistic, adding: “Me and my friends often meet up to discuss the fat content of yoghurts.
“And often we litter the conversation with double entendres about big, fat cocks.”