THE makers of Corsodyl mouthwash have defended a new advert in which a woman’s teeth come to life and murder her.
The TV advert has been criticised for depicting a woman’s teeth becoming sentient, escaping from her mouth and killing her because she does not use mouthwash.
A GlaxoSmithKline spokesman said: “Evil teeth plotting to kill you horrifically is simply a way of highlighting the problem of gum disease.
“We’re not trying to scare anyone, just present a hypothetical situation in which teeth work themselves out of your jaw during the night and try to slit your throat with a carving knife.
“Or put shards of glass in your breakfast cereal, leave a rusty bear trap in the shower and rig up an elaborate contraption to decapitate you with an angle grinder.
“As far as we know there are no actual cases of people being murdered by their teeth, but you can’t be too careful when it comes to oral hygiene.”
Office worker Nikki Hollis said: “The bit where the teeth are chanting ‘Die! Die! Die!’ in their high-pitched demonic voices certainly reminded me to buy some mouthwash.
“No one wants their teeth to fall out, but you definitely don’t want your severed head bouncing down the stairs in slow motion.”