THE Danish art of liking pleasant things is a load of fyckinge wynk, it has been confirmed.
‘Hygge’, which translates as ‘blindingly obvious’, is a popular philosophy of enjoying nice stuff like cosy fires, eating food and warm winter socks in a smug, irritating way.
Professor Henry Brubaker of the Institute for Studies said: “Having read several books on the subject, I learned that nice things are better than unpleasant things.
“I’m not sure whether that’s a lesson for many of us, unless you’re one of those men who goes to a dominatrix to have you arse spanked with a cricket bat, in which case I suppose it might make you think.
“I just don’t see how anyone could be into this.”
Hygge fan Emma Bradford said: “It’s about enjoying the simple things in life, or just yet another excuse to pamper myself and enjoy lots of nice treats while thinking I am deep.”
Professor Brubaker replied: “Fycke offe.”