PEOPLE who go on about gin have been reminded that it should not be used a personality substitute.
Experts issued the reminder after an alarming increase in people passionately declaring their love for the drink as if that meant something.
Henry Brubaker, of the Institute for Studies, said: “Most people don’t feel compelled to post on Facebook and Instagram about their consumption of orange squash, or Vimto, so they should cut it out with the gin nonsense.”
He added: “Hopefully the phrase ‘gin o’ clock’ will soon be a distant memory.”
The move was denounced by both gin producers, and the makers of gin-pun-based merchandise including glasses, mugs, coasters, socks, underwear, keyrings, greetings cards, novelty plaques and tote bags.