THE sad passing of Nick Kamen has caused much nostalgia for his famous jeans advert. Here are the ads of the era that everyone got ridiculously obsessed with.
The Levi’s 501 ad
Stylish but not without issues. Firstly: putting rocks in the washing machine. Nick may be handsome, but machinery belonging to a small independent business is not his to break. Secondly: stripping down to his pants. The advert becomes a lot less cool if Nick’s only clothes are a single t-shirt and one pair of trousers.
How we fell in love with these adverts where they said ‘XXXX’ instead of the forbidden word for copulation. They were actually genuinely funny little sketches, marred only by the fact that the lager was absolute rat’s piss.
The Gold Blend couple
Two yuppie-type wankers flirted in a dysfunctional way over instant coffee like androids. The casting was surprisingly top-end, with Anthony Head (Buffy the Vampire Slayer) and Sharon Maughan (RADA stalwart). It was like casting Patrick Stewart and Cate Blanchett in an advert for White Lightning.
A chilling portent of ultra-cynical, annoying adverts to come. It’s possible the makers thought ‘You do the shake and vac and put the freshness back’ was just a fun ditty. More likely they realised that annoying the f**k out of people with this horrible earworm would have them reaching for the Shake n’Vac like Pavlov’s dogs.
All because the lady loves… a stalker? Why was a Poundland James Bond constantly delivering crap milk chocolates? Did he have special forces training? Would she have preferred some classier dark chocolates? Did they know each other or was she scared? So many important questions remain unanswered.