Is water overrated? A sponsored article by South East Water

WATER. Clean, potable, boring water. Is it really everything it’s made out to be, or is it an optional luxury we don’t honestly need? 

Many cultures live perfectly happily without it, such as the Kalahari bushmen and Mexican kangaroo rats. Have we Britons got swept up by the ‘water’ fad without questioning it?

Sure, water can be useful in certain circumstances. But it’s as easy to fill a bath with fizzy drinks or make a cup of tea with boiling lager. And do men really need a hosepipe to wash their cars when they have one right there in their trousers?

A water-free life can be hugely rewarding, our customers are discovering. Lugging heavy packs of bottled water back from the supermarket is such great exercise they’re already telling us to keep not investing in infrastructure when the water comes back on!

‘But don’t you die without water?’ some of you may be thinking because you’ve listened to Big Science. The same Big Science that said smoking and Thalidomide were good for you. Are we really 60 per cent water as they claim? Of course not – you’d be like a garden sprinkler every time you cut yourself!

We should expect less of our water companies. Just because we’re called South East Water doesn’t mean we supply water to the South East. That’s a secondary function after servicing our debts and managing a complex structure of intra-company loans.

And let’s not forget all the other things water companies do, such as spending a fortune on TV adverts with slogans like ‘Quality. On tap’, for reasons opaque to everybody.

But the biggest disadvantage of water is that’s it’s dangerous. Where do sharks live? Water. What happens when it freezes and forms a massive icicle that impales you through the heart? Instant death. And you can drown in a puddle.

So let’s get a grip on our obsession with water and start looking at sustainable alternatives, such as sucking the moisture out of cacti and frogs. While still paying water bills and lobbying Ofwat for them to be higher.

Sign up now to get
The Daily Mash
free Headlines email – every weekday
privacy

They're all in a BDSM polycule together, and five other credible Traitors connection theories

TRAITORS fans, chasing a buzz in Dry January, have convinced themselves all this year’s cast are secretly connected. These perfectly sensible theories explain how: 

They’re all in a BDSM polycule together

The BBC’s commitment to perverting the nation has never wavered, giving rise to the unproven but likely idea that every competitor, young and old, Faithful and Traitor alike, are in a kinky sadomasochistic, polyamorous relationship with maximum pain inflicted. But who’s a dom and who’s a sub?

Amanda has arrested all of them

Retired police detective Amanda was out of the game quickly for good reason: she has previously thrown every single one of these scum behind bars, for crimes ranging from the horrifying to the truly depraved. It was essentially Arkham Asylum with her as Batman. She may not have escaped alive.

They’re all time travellers

Many have noticed that some of the cast have a quirky way of dressing. This is because they have each arrived here from a different time period and are having varying degrees of success acclimatising to the 21st-century. James, for example, is from the Neolithic era where he was a caveman.

Each one suffers Irritable Bowel Syndrome

The tasks can be physically strenuous, but this year’s contestants are experts at dashing off in a hurry because of their unpredictable shits. The link will only become obvious after one of the Traitors is tasked with stealing a Faithful’s Imodium. A BBC spokesman confirms their inclusion counts as disability representation for the whole of 2026.

The young are scamming the elderly

The spread of ages this year is diverse, ranging from 22 to 66. The twist? Everyone over 50 has at one point been the victim of a financial scam perpetrated by one of the under-35s, from bogus roofers to Nigerian princes to lengthy oil-rig romance, and they’re about to get their revenge.

They all received organs from the same person

In a reveal that will be both poignant and devastating, in the final episode we will discover that every contestant has in the past benefited from transplanted lungs, kidneys, eyes, livers, spleens and even a heart from the same female donor. That woman? Host Claudia Winkleman.