A BARBER has photos of outdated fades and awful styles in its window to attract customers.
Hair Apparent in Southampton has blown all of its marketing budget on photographs of abysmal haircuts displayed in an appealingly sun-faded window.
Owner Roy Hobbs said: “If you want to grab people’s attention you’ve got to shock them. Nobody’s going to stop and look at a picture of a sensible side parting, but a buzz cut with an intricate pattern etched into it turns heads.
“After hitting punters with big, yellowing images of a botched attempt at a Peaky Blinders, they’ll notice smaller shots of children getting a clipper run right through the middle of their head. Their morbid fascination will get them through the doors.
“Are they stock images from a Google search of ‘haircut fail’? Or evidence of actual haircuts we’ve given to clients only looking for ‘a bit off the top’? Find out by coming in for yourself.”
Tom Booker said: “All of these haircuts look shocking, where they can be made out, but this place has been open for decades so it must be good. I’m popping in tomorrow lunchtime.”