TORY arsehole? Looking to get news exposure but unwilling to answer questions? Go for a run the minute you see the cameras arrive, following these rules:
Set off at dawn
But only during big votes and leadership races when it makes you look disciplined and hard working. You won’t usually be arsed because you spent the night before necking subsidised armagnac in the Strangers’ Bar at the Commons.
Get really sweaty
A sweat-soaked top will make people think you’ve run miles, when in truth you spend your life being driven around eating big dinners so even the smallest amount of exercise makes you perspire like a pig on Mastermind.
Wear professional sportswear horribly
Eschew old T-shirts for top-of-the-range performance sportswear in which you look like a lumbering sack of shit.
Ignore all questions
You went for a run because exercise is important and not to show off. Though secretly you were hoping to look as iconic and intimidating as Roy Keane walking his dog.
Stop the second you’re out of the public eye
Once you’ve won whatever egocentric pissing content you’ve been engaged in, stop going running immediately. Why bother?