A GROUP of social media influencers are disappointed that their trip to a Christmas ‘experience’ is not hilariously awful enough to generate viral content.

After discovering the Avon Valley Santa Experience was in fact ‘magical’ and ‘enchanting’ as advertised, the influencers realised it was too good to drive significant online engagement.

Minor online celebrity Jack Browne said: “The staff were lovely, Father Christmas was as authentic as they come, and there were real reindeer too. It couldn’t have gone worse for us.

“Nobody will give a shit about a well-run family day out. Audiences have clearly expressed their ravenous appetite for shambolic fiascos like the Glasgow Willy Wonka experience, and this has utterly failed to satisfy that hunger.”

Fellow influencer Lauren Hewitt added: “I tried to rile up one of the elves so I could at least get an amusing GIF out of the day, but no. They simply gave me a charming wooden toy train that just reminded me of how shallow and pointless my job is.

“What am I supposed to do with that? Create a video titled ‘Lovely elf DESTROYS self-absorbed prick’s day out?’ It may get an ironic smile from parents, but kids aren’t going to watch that over Mr Beast.”

Event organiser Wayne Hayes said: “I can only apologise to Jack and Lauren. We’re taking steps to ensure next year’s Santa Experience is godawful so they can profit from weeping, disappointing children.”