BMW 4 x 4 openly marketed to pricks

A BMW jeep-type thing is being openly advertised as a vehicle for pricks.

With the slogan ‘Fuck Everyone’, the massive, gleaming 4X4 is the first high-end car in history with advertising that acknowledges its appeal to the very worst kind of man.

Advertising creative Tom Logan said: “We’ve always tried to skirt around the prick thing, focusing instead on vague allusions to prickness like ‘because you demand the best’.

“But the thing with pricks is they don’t care about being pricks, in fact they rather like it.”

A television advert for the X4 shows it driving really fast alongside a busy school playground, then nearly knocking over a lolipop lady before being parked across two disabled spaces.