COCONUT chocolate bar Bounty is now available in a male version called Bounty Hunter.
The two products are identical except for the name.
Marketing consultant Julian Cook said: “Bounty bars are perceived as something someone’s mum might treat themselves to at Christmas. Also the tropical aspect has a bit of a ‘divorced woman on holiday looking for cock’ vibe.
“However there’s a lot of men out there keen to each mulched coconut without compromising their masculinity.
“Bounty Hunter sounds cool and macho, like something an MMA fighter would eat.
“Whereas Bounty sounds like an Italian film from the fifties, probably with Sophia Loren as a beautiful housewife who longs to kill her philandering husband with a coconut.”