A COFFEE chain is assessing whether customers would prefer to support ethical causes or the pure evil of the dark lord Satan.
The company Napoli Deliziosa is unsure whether sales would be boosted by customers being able to show off social justice logos on their coffee cups, or if they would prefer disturbing occult symbols suggesting an interest in Devil worship and possibly human sacrifice.
CEO Jack Browne said: “Helping reformed prisoners or destitute farmers in Kenya is a good thing to do. But on the other hand, pledging your allegiance to Lucifer is quite ‘edgy’ and marketable.
“We really want to get influencers on board to help us sell cheap dad caps and other junk, so we need cool logos everywhere, not just the boring Fairtrade one. And people go mad for pentagrams.
“Virality is key to brand marketing, and green stuff like sustainability is good for that. But would it increase revenues more to have shocking pull-quotes from Anton LaVey on the walls? ‘Release your hatred towards those who deserve it’ is a favourite of mine.
“Obviously good coffee is our aim, but modern customers don’t care about that and just want to feel part of some trendy philosophy. Also it will be piss-easy to make our blueberry muffins totally black with food dye.
“I’m feeling a goat-headed demon burning busty virgins is definitely more striking than an abundant tree. Let’s go for that.”