SSE’S ape advert was inspired by peyote-fuelled sweat lodge rituals, it has emerged.
The power company’s weird ‘wandering orangutan’ television advert was created after senior executives chewed hallucinogenic leaves while junior staff members beat out hypnotic rhythms on tribal drums.
An SSE source said: “Energy companies are deeply mystical places and our headquarters look like Inca temples. We are constantly tripping.
“You’ve seen the mental EDF adverts with the dancing turd thing? That character came out of a mescaline-fuelled vision quest.”
Scottish Power recently confirmed that its next ad campaign is going to be a sequel to Koyaanisqatsi, consisting of a three-hour sequence of cosmic imagery set to ambient music and making absolutely no reference to electricity or gas.