MORE than 50% of British households are switching energy supplier three times an hour, according to an industry survey.
Regulator Ofgem said Britain has embraced the switching culture thanks to a combination of rising energy costs, price comparison websites and an endless stream of confusing bullshit.
The most popular reasons for changing supplier include boredom, concerns over the use of hybrid embryos and 'that funky black gospel choir with the shiny jumpsuits'.
Nikki Hollis, from Watford, said: "So far today we've been with Scottish Hydro, Southern Electric and nPower.
"But I've just been speaking to EDF who told me nPower make their electricity by squashing cats in a vice. I told them I'd have to think about it."
Wayne Hayes, from Chester, said: "I joined E-On because they said their Off-Peak Friendly-Juice was three times cheaper than Atlantic's PeakLife EcoMeter, but it turned out that was just a lot of shit they told me over the phone."
He added: "I'm planning to make some lunch using EDF, listen to Leona Lewis with British Gas and then switch to Ecotricity so I can watch Lark Rise to Candleford with something approaching a clear conscience."
Ofgem said there were now 8.6 million different tarriffs available from more than 16,000 different suppliers, most of whom also provide high-speed broadband, basket weaving lessons and a free pig.