SAINSBURY’S has confirmed that collecting Nectar points is done for the sheer love of it.
The loyalty card scheme was widely assumed by customers to eventually give them free stuff, an attitude which the supermarket called “disgustingly materialistic”.
A Sainsbury’s spokesman said: “Why does everyone expect something for nothing these days? Collecting Nectar points is a marvellous hobby for young and old, and swapping them is a great way of meeting new friends.
“Every Nectar point you earn is a little time capsule, a reminder of where and who you were when you did that Christmas shop or bought your children’s first Easter egg.
Why ruin a wonderful collection by trading them in for groceries thatll be gone and forgotten in a couple of days? Would you trade a precious stamp collection away for a bag of oranges?
Collector Tom Logan said: Ive got more than 150,000 Nectar points, and every single one is special to me. Theyre my children and I could never bear to let them go.
Customer Donna Sheridan said: I did wonder why I always used my Nectar card but never received any kind of vouchers or anything.
Now I understand that other loyalty schemes might offer free goods, but Nectar points are their own reward.