Sainsbury's Christmas advert features family of arseholes to accurately reflect modern society

THE latest Sainsbury’s Christmas advert centres around a family of complete arseholes kicking off about Brexit over dinner. 

Following controversy over an advert featuring black Britons provocatively enjoying gravy, the new advert will star a family of confrontational pissheads having a massive barney over turkey and all the trimmings.

Viewer Ryan Whittaker said: “As an arsehole myself, it’s important for me to see people I can identify with. And this advert delivers big time.

“From the morning, where they’re watching Paddington 2 and the nan shouts out ‘Go back where you bloody came from!’ to the dad who demands Buck’s Fizz for lunchtime drinks because prosecco’s foreign, it was just like my own Christmases.

“I was in absolute tears when they played Fairytale of New York just so they could shout along with the offensive bits at top volume. So heartwarming.

“Honestly, from the fight over Trivial Pursuit because the dad won’t accept that Boom-a-Bang-Bang was the wrong answer to the 15-year-old son nicking Grandad’s whisky to go down the park with his mates, it was like looking in a mirror.”

A Sainsbury’s spokesperson said: “This family of total bastards who love to fight and complain about everybody and everything really reflects a UK Christmas in 2020.”

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How to be an absolute tool who phones radio stations

EAGER to share your chuckleheaded opinions on air and be publicly humiliated in the process? Radio phone-in regular Roy Hobbs explains how: 

Have no f**king clue what you’re talking about

This cannot be stressed enough: knowledge is your enemy. If you’re discussing the EU, claim it was Hitler’s idea. If you have half an inkling about a subject, run head-first into a wall before you dial and put your faith in concussion. The deeper your ignorance, the better.

Assume you can outwit a professional broadcaster

Let’s say you’re calling LBC presenter James O’Brien. He does this every day, has a long broadcast journalism career and grills aggressive politicians. He’ll cave instantly when confronted by a rambling dickhead with an unfathomably racist point about Indian doctors.

Be patient

You’ll probably be kept on hold for a while. Hang in there. Don’t be tempted to consider what you’re about to say. With a little patience the presenter will soon be tearing you a new arsehole while listeners feel ashamed for you.

Always have very right-wing views

These should be predictable: national service is automatically excellent, young people are all PC snowflakes, hanging works a treat. Before calling, do a quick mental audit to check you aren’t harbouring disconcertingly liberal views like ‘maybe slavery wasn’t that great.’

Make your point incomprehensible

Begin with an ambiguous statement, contradict yourself, tell an anecdote about your mate Tony who irrelevantly runs his own vegetable business, switch to an unrelated topic, contradict yourself again, lose the thread entirely and get cut off. That’ll show Remainers.

Forget the internet exists

Believe it or not, now that radio stations put clips of phone-ins online, a lighthearted quip about life in modern Britain can get you in trouble. And for ‘lighthearted’ substitute ‘horrendously racist’.