What is 'matcha' and why does it need to f*ck off?
MATCHA is a putrid green powder that is inexplicably used in a range of foodstuffs including ice cream and macarons.
Opinion is divided as to whether it's freeze-dried devil bogies or ground-up trainer insoles.
It's from Japan so marketing ars*holes just assume that everyone thinks it's cool.
It fits the current food trend of being absolutely revolting because it’s good for you.
It’s a bit ‘mum colouring football birthday cake’, but at least food colouring tastes of nothing.
Matcha has the downside of tasting of matcha.