SUPERMARKET shoppers have told Which? they are fully aware that they are being ripped off but still want to live.
A report from the consumer organisation proved that customers are being cheated by multi-buy offers and discounts, though not as badly cheated as when buying items singly or without discounts, but had no suggestions on where else to obtain sustenance.
Joanna Kramer of Southampton said: “Perhaps Which? haven’t realised that in this world it’s eat or go.
“The supermarkets have got us over a barrel on this one, what with them selling all the stuff we need, and though a hunger strike is an option it’s an extreme response to three multipacks of crisps for £4.”
The Which? report added that value products are made out of the cheapest ingredients and turn a huge profit, while top-of-the-range brands charge far more than they cost and turn a huge profit, without mentioning that you must pick one.
Editor Joseph Turner said: “We’ve lodged a super-complaint with the Competition and Markets Authority, so if everyone can pop into hibernation while we sort this out.
“By the way, you’re also being ripped off when you get a mortgage, buy a car, buy clothes, buy electronic goods or indeed anything at all, other than loose screws from hardware stores which are very competitively priced.”