MUCH of daily life was invented as a bit of a joke and somehow we’ve bought it. Take these examples.
Bar stools: A surefire way to be incredibly uncomfortable, while simultaneously mildly anxious that your bag is out of reach ten miles away on the floor.
Contouring: Encourages people to draw on their own face to make it look three-dimensional, apparently unaware that it is already three-dimensional.
Cereal that is basically sweets: You can practically hear your child’s teeth falling out as they gobble down a bowl of Sugar Crunchy Choco Explosions. Or maybe that’s just the honeycomb chunks.
Turmeric lattes: Horrible yellow slop. Right now someone is pondering how to corner the market in blue drinks using something disgusting as a base ingredient. Maybe bath salts.
Posh cat food: The cat licks the jelly off the top and then looks at you balefully as if you are starving them, while you’ve been reduced to beans on toast again to support their Sheba Fine Flakes habit.
Pizzas with salad in the middle: Salad where the nicest, cheesiest bit of the pizza should be? F**k off.
Cleansing water: Invented by cosmetics companies for a laugh because normal water is also cleansing. Proof that idiots will pay £20 for anything if it’s in a nice box and has a French-sounding name.
Goji berries: Apparently will make you live longer. It will certainly feel like time has stopped when you’re trying to force these dry, bitter bastards down your throat.
Emojis: Trite, annoying and infantile. Your mum loves them.
Wide, calf-length trousers: Flattering to no one and surely designed as a joke, yet unquestioningly adopted as a stylish wardrobe staple.
Outdoor kitchens: Bored with your normal indoor kitchen? Install an extra one outside so you can watch forlornly from the window as it goes mouldy in the endless British rain.
Pizza Express dough balls: Flavourless with no nutritional value. You might as well eat leftover crusts from other tables. At least that would be free.
Small plates: The restaurant recommends four to five per person, which will cost a day’s wages and leave you eating your single piece of calamari in resentful silence.
Panna cotta: Bland, wobbly cooked cream which we have somehow been tricked into believing is a delicacy.
Pet insurance: Pay £35 a month to insure a dumb creature that doesn’t understand the concept of danger. When something expensive happens, find out it’s not covered. Continue paying regardless. Pet dies. Repeat.