APPLE has changed its strategy to creating products that people had no idea they were not interested in.
Since 2001 the hi-tech giant has made gadgets that were the result of firing secret lasers into the public subconscious to find out humanity’s unrealised desires.
But with the launch of the iPhone 5 the company has once again broken all the rules by creating a product that no-one expected to be incredibly unimpressive.
Julian Cook, who gets paid to have an opinion about smartphones, said: “They have obviously worked out what I know I want, which is this – if I’m going to spend more than £500 on a telephone then I want it to do everything that a telephone can conceivably do.
“They have not done that. It is genius.
“Meanwhile, I’ve no idea if they know what I didn’t know I wanted because I don’t know what that is.
“But somehow – probably voodoo – they have produced something that not only do I not want but had no idea that I would never wonder how I managed without it.”
Tom Logan, a late adopter from Peterborough, said: “I really thought I would want this, but I absolutely don’t. I shall buy two.”
Helen Archer, who has a very large Apple logo tattooed on her forehead, said: “I can’t wait to find out what else I don’t want.”