SOME advertising slogans were amusing the first time you heard them. But the humour soon wore off after years of bellends grimly parroting them. Groan once more at these:
‘Not just any… these are…’
Countless people try to imitate this Marks & Spencer ad in their grossest attempt at a ‘sexy’ voice. Thanks to M&S you now know the voice Chris from accounting uses when he’s in bed with his girlfriend.
‘Does exactly what it says on the tin’
There’s a certain breed of middle-aged man who thinks that crowbarring a slogan from an advertising campaign for varnish into as many situations as possible is amusing. Actually all they’re doing is reminding people they’ve got some tedious varnishing to do.
When the Churchill Insurance dog made its television debut society nearly ground to a halt due to people replying to every single question with a throaty ‘Oooh yes!’. Doing free marketing work for an insurance company really doesn’t count as wit.
‘Bang! And the dirt is gone’
Once Cillit Bang is mentioned, otherwise normal people will descend into a frenzy of repeating this phrase, all desperately trying to outdo each other’s Barry Scott impression. This ad hasn’t been broadcast for about 15 years. Let it go.
‘Probably the best… in the world’
What’s so annoying about Carlsberg’s famous slogan is that it’s a template for anything. You never know when a bloke in the pub will randomly say ‘Probably the best bar stools… in the world.’ And probably be greeted with guffaws of mirth from his idiot mates.