A MARCH by provocatively-dressed women has been used as a backdrop by an opportunistic deodorant film crew, it has emerged.
The Swindon ‘Slutwalk’, designed to highlight women’s right to publicly assert their sexuality, was hijacked by the team filming a television commercial for Dyer Deo, a new Danny Dyer-front deodorant brand with the strapline ‘Drives birds mental’.
Dyer Deo brand director Wayne Hayes said: “When we heard there was all these birds with their charlies out waving banners and whatnot, we were like, ‘sweet as, that’s gonna save us at least ten large on models’.
“Even if some of them are boilers, we use digital effects to make them fitter in post-production. Technology is mental these days.”
In the completed advert, Danny Dyer is fleeing the horde of scantily-clad women who are attempting to sexually ravage him after liberal applications of Dyer Deo have made him scientifically irresistible.
The star of The Football Factory is seen being chased through Swindon by the rapacious females. However there is a twist, as the actor leads them into a cattle-style pen, escaping by the seat of his Sergio Tacchini tracksuit as they are loaded into lorries marked ‘Danny’s Fanny Farm’.
Hayes added: “It’s not sexist. We see Danny’s tracksuit bottoms get damaged, so there’s no clear winner.”
Swindon Slutwalk organiser Emma Bradford said: “Many believe the word ‘slut’ to be derogatory just because it means ‘slovenly or promiscuous woman’.
“It’s fine for men to be slovenly sex pests and we are asserting our right to emulate that.
“Hmmm, maybe next time we’ll set the aspirations a tad higher.”