Shock Ads To Show Dangers Of Texting While Competing In Track And Field Events
THE potentially fatal consequences of texting while competing in track and field events will be highlighted in a series of shocking adverts.
The government campaign, featuring Dame Kelly Holmes, follows a spate of recent accidents, including the Havant Sixth Form College tragedy where text-engrossed teenagers threw 18 javelins into the spectators' area, killing a middle aged man and damaging a Slush-Puppy machine beyond repair.
Tom Logan, deputy director of the British Athletics Association, said: "Last month a talented young triple-jumper from Peterborough was trying to send a text during his run-up.
"He sprinted straight past the pit and crashed into a greenhouse a quarter of a mile away. He was cut to ribbons."
He added: "It starts with a relay team texting each other mid-race about how soon they will be arriving with the baton and it ends up with some poor lad throwing a shot-put in his own face."
The hard-hitting adverts show a young girl texting while throwing a discus. The image freeze and the message, 'Juz thnk abt wht ur doin' flashes across the screen.
The film continues as the girl throws the discus in the wrong direction, bringing down a local crop dusting aircraft which crashes into an ice-cream van. The film ends with the sobering message, 'Now ur soz rnt u'.
Mid-event messaging has also invaded the world of Formula One where Rubens Barrichello almost lost control of his car after being forwarded nauseating images from 2girls1cup.com by Brawn teammate Jenson Button during last month's Belgian Grand Prix.
A Brawn spokesman said: "Rubens had sick all over the inside of his helmet and couldn't see where he was going."