SOME of my little monsters have sad faces today because they are execs at Marks & Spencer.
But I quickly identified the problem: it was the Christmas ad campaign. I saw I’d have to give them a few pointers about ‘concept’.
Every Christmas ad needs a nativity, right? And what says British Christmas like Beckham, Princess Kate and the baby Jesus (played by a lobster)? They’ve ridden all the way into town on a tired donkey (Russell Crowe) and they need to get him a bag of M&S microwave-in-the-bag carrot batons pronto, or he’ll just get tetchy and wander off.
Panning over to a frosty window, what’s this Dickensian spectacle? A stony faced, illiterate family sitting down to a morose Christmas dinner. Dad, Bob, is sad because there’s nothing on the table. But wait! Here are his frugal daughters, Pixie, Peaches and Fifi who have taken advantage of the Dine In For £10 deal and now they have a fancy prawn risotto and a bottle of £5.99 shiraz. And the best part is, after they’ve finished the meal, they use leftover prawns to cover their nipples while they cartwheels around the square performing punk carols.
And where would we be without Santa? “Dimples so merry, nose like a cherry, bowl full of jelly?” Wanna know who I met for the first time recently who fits this description literally 100 percent? Bono.
So I’m thinking he’s in the grotto, on his knee is sitting his fellow Bono, Cher. She’s having a tantrum because her pants are too tight and she’s been wearing the wrong size bra since, like, forever. But what’s this? Santa reaches into his sack and brings out a parcel – a pair of maroon treggings from the Blue Harbour collection and a sachet of Ibuleve gel. Scene ends with Cher dropping to the ground in ecstasy, crying real tears onto his feet before wiping them clean with her beautiful weave.
And here’s the hook: viewers on Twitter can vote to name the weave.
All that’s left to do now is sit back and watch Per Una boleros fly off the shelves. You’re welcome, Britain.