MOST television adverts have a whistling-based soundtrack or feature whistling characters, it has emerged.
Professor Henry Brubaker of the Institute for Studies said: “There’s something about the chirpy, cheeky nature of whistling that corporations believe engenders trust.
“Or maybe it’s like the human equivalent of snake-charming – the harmonic frequencies of whistling hypnotise the consumer into thinking banks have some agenda other than getting money.”
28-year-old Emma Bradford said: “I definitely respond to whistling on television, particularly within the context of 90s-style ‘big beat’ music on gas company adverts.
“Which is weird because I find it fucking annoying in real life.”