GIRLS Aloud singer Cheryl Cole is to star in a new ITV prime-time show where she stares at children while they burst into tears.
Starting in the new year, Cheryl Cole Watches Children Crying will be the network’s Saturday night flagship alongside Ant and Dec’s Piss-Factor and the celebrity jungle show Big Wet Tits.
Producer Julian Cook said: “The child will be placed on a stool in front of a beautifully made-up Cheryl and then the researcher will do something to make it cry.
“Perhaps we’ll tell them their cat is very, very sick or that mummy and daddy are getting a divorce and it’s all their fault.
“And sometimes we’ll just have someone dressed as a blood-soaked zombie who will run towards the child screaming as loudly as possible.”
Cook added: “As the child begins to weep the camera will cut back and forth, keeping an eye on Cheryl as she wells-up, until finally we get the ‘money shot’ and she starts bawling her eyes out. ”
Cole said last night: “Babe, am really lookin’ forward to watchin’ these little kiddies cryin’ like, cause they totally deserve it, they really do. Am so proud of yeez.”
The show will also feature members of the public being stopped in the street and shown photos of a dead puppy in a bucket. Whoever cries the quickest each week will win Â£10,000.
Meanwhile anyone who does not cry will be hounded to the brink of insanity by News International.