THE DIRECTOR of a mid-level marketing firm has demanded his team ‘get granular’ but won’t explain what that means.
Roy Hobbs, the 26-year-old grandson of the firm’s founder, said: “In order to increase revenue, we need to get granular with clients. Very granular.
“Granularity will now be factored into your performance reviews. So you should be constantly thinking about how granular you are.”
When asking to define granularity, Hobbs emptied a packet of sugar on the conference table.
He added: “You’re the sugar and the client is the table. Got it?
“Of course if you refuse to get granular, you may not have a future here.”