COMPETITION has intensified in the mobile phone market with rival companies offering a medium-sized bank with every new handset.
Vodafone are tempting new customers with a Motorola V9 or a Samsung G600 and their choice of HBOS, the Woolwich or Bradford and Bingley.
A Vodafone spokesman said: "The HBOS deal is going well, but a lot of people are saying they would rather just have the phone without being saddled with the Woolwich's over-valued mortgage book."
Carphone Warehouse said it has attracted thousands of new sign ups with its range of Nokia deals, which include a bluetooth headset and a seat on the board of Alliance and Leicester.
A company spokesman said: "We don't want to overwhelm people. At the end of the day they are buying a phone, not a bank."
Meanwhile O2 is enhancing its Apple iPhone offer with 200 free minutes, 100 free texts and a controlling stake in BNP-Paribas.
Roy Hobbs, deputy chief economist at Madeley-Finnigan, said: "More and more people are transferring their assets out of banks and into Tupperware. And then putting the Tupperware on a secret shelf inside the chimney breast.
"Inevitably this means warehouses filled with worthless banks that have to be given away for nothing before they start to stink like rotting cheese."