APPLE has finally admitted the iWatch is never going to happen because it was the result of a Thursday night pub crawl.
The tech giant said wearable technology was stupid and promised shareholders that from now on its product development would be less boozy.
Chief executive Tim Cook said: I went out for what was supposed to be a couple of pints with our designer Jonathan Ive and some of the marketing guys, who it turns out are total piss-artists.
After maybe the fifth pint, I said something about a tiny iPad you could wear on your wrist. Im pretty sure I called it a wristband rather than a watch, but anyway.
Ive was like yeah, I can totally see it, while the marketing guys just stood there, nodding like freaks and saying game changer over and over again.
Then the chat moved on, as usual, to taking the piss out of Microsoft until we were laughing so hard we could barely speak.
He added: Id completely forgotten about it the next morning, but obviously one of the others thought I was being serious. I absolutely was not.
Cook also stressed that anything he may have said that night about the durability of MacBooks was total and utter bullshit.