John Lewis has no idea what 'Never knowingly undersold' means

NOBODY at John Lewis knows what its long-standing slogan is supposed to mean, it has been confirmed.

For over 90 years staff have gone along with the slogan ‘Never knowingly undersold’, without the faintest clue what the thing they have not done since 1925 actually is.

A spokesman said: “I have never knowingly understood what ‘underselling’ is. Selling it too cheaply? Selling it under the counter? Why we make such a big deal of it?

“What happened in 1925? Did some clerk knowingly undersell a whalebone corset to a dowager and they vowed never to do it again, whatever it was they did?

“I tell you what, we’ve got a huge batch of men’s golf-themed socks down at the warehouse and they’re definitely undersold, I know that for a fact. Can’t shift them to any bugger.

“In fact, any customer who can explain to us what ‘Never knowingly undersold’ means can have the lot. We’ll send round a lorry.”




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Daily Mail ordered to pay damages to anyone who has ever read it

THE Daily Mail has been ordered to pay damages to readers for exposing them to decades of demented tripe.

The newspaper faces a bill running into trillions of pounds for exposing Britons to a cesspit of reactionary propaganda, sideboobs and evil columnists.

Judge Mary Fisher said: “Reading the Mail is clearly harmful, whether it’s making people think Britain is under sharia law or just a general sense of despair caused by the cartoons of ‘Mac’.

“We feel the paper owes its readers compensation for wasting their time with articles about grapes preventing Alzheimer’s disease and cooked-up ‘controversies’ like Bob the Builder not wearing a poppy.

“There’s also Fred Basset. Today he wanted to go for a walk but changed his mind and had a nap instead. What was the point of that?

“Damages will range from £20 for reader who did an inane ‘spot the panda’ puzzle to £150,000 for reading one of the columnist and permanently losing part of your humanity.

“Anyone who’s read the online comments is automatically entitled to £10,000, or more if it was the really fascist stuff like using the unemployed for spare organs.”

Receptionist Nikki Hollis said: “I got £200 for reading a Sarah Vine article having a go at Beyonce for not cooking Jay Z’s dinner every night like a proper wife.”