BURGER chain McDonald’s has a new slogan emphasising that at least its product is unpretentious.
A spokesman said: “Our burgers may be flaccid and weird-smelling, but at least they aren’t a load of fetishised hipster twattery.
“Coming here is going to irritate you way less than some minimalist boutique burger wank-den called ‘Hoof’.
“In the face of burger gentrification we are delivering the real deal for drunkards, the undiscriminating and little kids who just want the free toy.
“We promise never to mention ’28 day-aged’ beef, obscure cattle breeds or kimchi.
“And our staff will never look like jeans models. Quite the opposite, in fact.”