LOW-COST airline Ryanair was last night urged to seek professional help.
As the Irish-based carrier unveiled plans to penalise customers £40 for choosing to fly with them, mental health experts said it was now vital that friends of the company stage an immediate intervention.
In a statement released yesterday Ryanair chief executive Michael O'Leary said: "Cock-a-doodle-do! Everyone pay attention. These are my new rules.
"You will print out your own boarding pass and pay me for the privilege of doing so. If you do not have a printer you will pay me £40 for not having one and you will then wear a paper hat that I will make for you. The hat will cost £40.
"You will complete a quest. Probably involving a rare gemstone. You will bring me the gemstone wrapped inside a cheque for £40.
"Luggage is a sin and you will be punished for it. Therefore your holiday will last no longer than 14 minutes. If it does I will kidnap your goldfish and charge you £40 a leg to get it back."
A spokesman for the British Psychiatric Institute said: "Ryanair is no longer something to be hated, it is something to be pitied. It's as if Mr O'Leary has suffered some kind of severe mental trauma. Perhaps he has finally flown on one of his own planes.
"He needs to be sedated, isolated and subjected to a twice-daily programme of powerful electric shocks. If that doesn't work we will have to carve out a hefty chunk of his frontal lobe.
"In the meantime we would urge other airlines to step in and start flying to Ryanair's destinations as soon as possible. For the love of God, please."