INCONTINENCE specialist Tena has been vote the UKs coolest brand.
The weak bladder experts beat Apple, Aston Martin and Alexander McQueen in the annual poll of Britains most aspirational companies.
A CoolBrands spokesman said: The word Tena is synonymous with freedom – the freedom to go anywhere and do anything without pissing your pants.
The absorbent pads are super discreet, its what we call stealth cool.
Unlike iPhone addicts and people with expensive phallic cars, Tena users arent into showing off. They just want dry legs and you have to respect that.
“Also we love the no-nonsense logo and slick ‘droplet’ graphics to indicate the amount of urine.”