FATHER Christmas has shaved off his beard following concerns about its hipster connotations.
The Lapland-based gift distributor has shaved his facial hair down to a grey stubble and ditched his red-and-white uniform for a casual button-down shirt and Dockers cargo pants.
Santa said: “Even men in car adverts have beards these days, so it was high time to get the razor out. I think I’m entitled to a change after 5,000 years or whatever it is.
“I’m going to start wearing normal clothes too, there’s something weirdly camp about a red fur ensemble, plus it is very sweaty.
“Basically I realised that I looked like a twat.”