The Daily Mail guide to covering the Royal Family
WOULD you like to develop a hysterical love/hate relationship with the Royal Family? Here Daily Mail news editor Tom Logan explains how to go about it.
Divide them into good and evil
The Royals are either utterly perfect (the Queen, Kate, Wills) or as evil as Hitler (Meghan and Fergie). Get into this frame of mind by reading tomorrow’s story, ‘LOVELY KATE WEARS PRETTY DRESS WHILE ATTENTION-SEEKER MEGHAN SETS UP CHARITY, THE COW’.
Develop a love of mawkishness
At the Mail we like to turn up the tweeness to 11, for example, ‘ICKLE GEORGE IS A BIG BOY NOW IN HIS GROWN-UP LONG TROUSERS’. We feel that if a headline makes you want to instantly vomit up your breakfast, we’ve hit the right note.
Sound like a bitter ex-partner
Whenever you talk about Royals you don’t like – or in our case, publish articles in a national newspaper – sound like an obsessive bloke who follows his ex on Facebook and won’t stop telling people “You won’t believe what the bitch is up to now!”. This is perfectly normal and not at all worrying or stalkerish.
Be prepared to waste a massive chunk of your life
I certainly have, with scoops like ‘WHAT PRINCESS ANNE SAID TO STIRLING MOSS IN 1973’. You too should be fascinated by inconsequential royal trivia, such as whether Prince Andrew’s Muppet-eyed daughters rent expensive properties in London, much as you’d expect them to.
Be prepared to turn on them at any point
Our fawning – some would say nauseating – coverage of Kate is working out just fine at the moment. But if people get bored we’ll have to have a rethink, which is why we already have a story on file entitled ‘POSH, FULL OF HERSELF AND THIN AS A RAKE: WHY KATE IS A SNOOTY SLAG’.