PUTTING a calorie count on alcohol labels is not annoying or patronising, it has emerged.
Health experts admitted they had surprised themselves by calling for something that did not immediately cause millions of people to say ‘what the fuck is it this time?’.
Dr Julian Cook, director of public health at Roehampton University, said: “It’s not hectoring or intrusive. It’s just perfectly straightforward information.
“This feels wrong. We’ll have to double check our research.”
He added: “If we produce sensible ideas then eventually I’ll stop getting media coverage, because the BBC won’t be able to find anyone to disagree with me on the breakfast news.
“What if the label said ‘this contains 800 calories, you big fat mess’?”