THE Honey Monster is suffering from type 2 diabetes, it has emerged.
Once the smiling face of Sugar Puffs, Honey Monster can now be seen injecting himself with insulin on the cereal’s redesigned box.
Honey Monster’s girlfriend Mary Fisher said: “He’s a 57-year-old marketing conceit and his hedonistic, sugar-heavy lifestyle is inevitably starting to catch up with him.
“While we all admire his commitment to the product, his hankering for the sugary cereal has become an addiction.
“We never talk any more, he only ever seems to talk to express a desire for more Sugar Puffs. Ten bowls are not enough for him.
“Last month he sold our bed on Gumtree just to get cereal.”
Fisher’s worst fear is that Honey Monster could end up like Cookie Monster, who was found dead in a seedy motel with a half a cookie clutched in his lifeless blue paw.
“It’s actually very irresponsible to brand a creature as being a ‘monster’ for a certain product, because then they try to live up to their own mythology – with tragic results.”