THE wave of protest across the Middle East needs a unifying theme that any moron can understand, it was claimed last night.
Experts warned that unless the protesters picked one thing or person to be either for or against then Westerners would continue to dismiss the unrest as something to do with the hot weather.
Julian Cook, professor of simplistic explanations at Reading University said: “In 1989 lots of haggard-looking eastern Europeans said ‘we want Levis’. We had discovered the universal language of overpriced jeans.
“Unfortunately this doesn’t seem to be about Levis, or rock’n’roll, or even freedom for that matter.
“In Egypt they just wanted to get rid of one guy and didn’t seem at all bothered when the army took over. In Tunisia it seemed to be about food prices and the first lady’s handbag collection, while in Bahrain it seems to be about religion, which from a marketing perspective is an incredibly bad idea.”
He added: “They need to get together on Facebook, pick something that their current system denies them and then make it all about that. My initial suggestion would be Cheryl Cole.”
Helen Archer, a woman who just can’t quite seem to care about it from Hitchin, said: “I’m not sure why I don’t care, but I just don’t.
“I suspect it might help if there was a large symbolic wall somewhere with people who have Cheryl Cole on one side and people who want Cheryl Cole on the other. Then they could smash through to the Cheryl Cole side and I would remember where I was when they did it.”
Bill McKay, from Darlington, added: “I sort of care a little bit but any enthusiasm I have for the protests is tempered by the worry that whatever it is they don’t like will be replaced by something insane that wants to kill me.
“The last time there was a revolution in the Middle East was Iran in 1979 when they replaced the Shah – by all accounts a bit of a fucker – with something insane that wants to kill me.
“If they make it about Cheryl Cole then at least it won’t be about something insane that wants to kill me.
“Or maybe it will.”